Turn your car into a Smart Car.

Over the course of this blog I’ve talked about some enchanted objects that have caught my eye, this one adds another to the collection. I saw an ad for a device the other day that turns any car into a smart car. I knew when I saw that ad I had to look into it. Hum by Verizon is a device that can turn any car into a smart car. It does a number of things for your car like when you need an oil change it will send you a notification to your phone, offers you over the phone assistance for any problems, detects when you’re in a accident and even offers a GPS tracking feature on the app if someone borrows your car or if you let your kids take it. While it does offer a lot of features it does come at a price. Hum will set you back $10 a month after paying $50 for the equipment. Even with factoring in the price I think this is my favorite enchanted object out of all the objects I’ve highlighted on this blog. It allows anyone to give their car an updated feel, and provides the customers with relevant information about their car on a day to day basis.

What do you think though? Is Verizon too late with this product considering most new cars today already offer “smart” features?

https://www.hum.com/Screen Shot 2016-04-13 at 9.55.32 PM

Advertisements

Wearable Tech: ShotTracker

With wearable technology becoming more popular every day, I felt it would be good to look into this new product that I saw an advertisement for the other day called Shot Tracker. Shot Tracker is a way for basketball players to track their stats while practicing. It’s relatively simple; the user wears a wrist band, attaches a small device to the net on the basketball hoop, and downloads the app. The app has a wide variety of features that can tell you where you’re shooting poorly on the court, provide you with drills to help you perform better and will even let you follow your other friends who have Shot Tracker as well to see their stats. Considering how fitness trackers have become so popular, I have no reason to believe this won’t become very popular with basketball players as well. With all the features it provides it should give basketball players everywhere an advantage while practicing so they can be better in live game situations.

 

What do you think? Is this app going to help make people better basketball players?

http://shottracker.com/individualScreen Shot 2016-04-11 at 8.12.26 PM

Google Testing Self-Driving Cars in Phoenix

I ran across an article today that really caught my attention. Google has started testing self-driving cars in Phoenix. I’ve always known they have been in the making, but the fact that they actually started testing them in a major city really stuck out to me. According to a Google representative they spoke with, she said “The Phoenix area has distinct desert conditions, which will help us better understand how our sensors and cars handle extreme temperatures and dust in the air” (Ghosal 2016). It seems like every day we are creating new enchanted objects that will soon be apart of our everyday lives. I personally don’t know how I feel about self-driving cars. I typically enjoy driving unless it’s a on a long drive or in a lot of traffic. I’m wondering what you all think, are you excited for self-driving cars in the future or are you like me and enjoy being in control behind the wheel?

Let me know what you think in the comments!

google car.jpg

Ghoshal, A. (2016, April 07). Google begins testing its self-driving cars in Phoenix. Retrieved April 09, 2016, from http://thenextweb.com/google/2016/04/07/google-will-now-test-self-driving-cars-phoenix/

Instagram Changing Their Timeline

Over the past few days Instagram user’s everywhere were worried about Instagram changing the way users see pictures on the feed. Instagram owned by Facebook is in the process of changing their feed system so it will be similar to Facebook’s current feed. This change will put pictures out of the order they were posted and will show accounts that users typically like first in their feed. User’s all over were worried about the changes will posting pictures saying to turn on notifications so you will see everything the account posts. Similar to this picture here. Turn me on insta.png

Instagram quickly took notice in all the backlash they were hearing from their fans and users. They went to their Twitter page to ensure their fans that they weren’t making any changes yet and that we would all be notified when big changes were going to take place.

Screen Shot 2016-04-01 at 2.35.12 PM

What do you all think? Should Instagram change up the way our news feed works? If they do make changes should they give their users a choice on how they few their feed?

 

 

Amazon Dash Buttons

With this past weeks lesson talking about the Internet of Things and enchanted objects I felt it would be nice to look into a recent enchanted object that was brought to the market. Amazon released Amazon Dash buttons at the beginning of April. These simple buttons are designed to be placed in your bathroom, kitchen or any other location that you’re using a product a lot. For example if you’re always running out of laundry detergent then you would place the dash button on your washer and when you run out a Tide detergent then you just tap to button and you’ve automatically ordered more Tide from amazon.com. Amazon then sends a notification to your phone to make sure you did in fact want to place the order. The downfall to the button is that each button costs $4.99, so the simplicity comes with a price. I personally would probably use the dash buttons if they offered them for free. For $4.99 I will just stick to ordering from my phone or computer.

Commerical

What do you all think is Amazon on to something here?button

How is Social Media changing Journalism?

Considering today is Twitter’s 10th birthday, I thought it would be nice to look into how social media is changing the way people obtain their news. A majority of people are no longer reading newspapers, or tuning in to the evening news to hear about current events. People are finding out all the news they want to hear about on forms of social media. It has completely changed how journalist’s are connecting with their viewers. Some may not like how it has changed the system because it’s less structured, but I am a huge fan. Social media gives all the viewers a better connection to the journalists, it allows for them to interact with them by commenting on stories and by sharing them with their own followers. Allowing for the readers to interact isn’t the only positive, the new system also allows for quicker access. If a major story comes out then the viewers will have access to the information in a matter of seconds, because the news outlet can share it instantly.

What’s your opinion, has social media changed journalism for the better?

VIDEO: How social media is changing Journalism?

Marketing Through Snapchat

Something that I found interesting lately is Snapchat’s newest feature geo lenses. These lenses let you turn your typical selfie into a wide number of things. For example they have options that put an animated fake mustache on your face, or other ones that give you dog ears and a big tongue. These are a great way to have some fun with your friends when sending them snapchats. Something I really liked though is they are now offering to companies to advertise using this same feature. I use Snapchat daily and have seen a wide range of companies and brands advertise this way. Some of the biggest brand’s I’ve seen have been Skittles, Kraft Mac and Cheese, and Hollister.kraft snapchat

These brands have had some really creative ad’s on the app. Kraft’s Mac and Cheese one is the most recent and seemed to be a big hit. Overall I think Snapchat is a great way to reach a young diverse audience.

What do you think, is this new marketing tactic worth the advertising money?

References:

Source of Picture

Welcome to Today’s Emerging Media!

Emerging media is something we all come in contact with every day, even if we don’t realize it. We see it while using social media, using apps, or even just browsing the internet. This blog is going to highlight some of the different ways we interact with emerging media and will show you how it’s affecting the products we buy and how we view different brands. The main subject I will be highlighting will be the affect social media is having on how brands market towards us. Any time you “Like” a brand on Facebook you are giving that company permission to market towards you. This is a great way for the brands to reach you because they know that you are interested in their brand. Each time you do that it means you will be seeing more advertisements from that brand. You are setting yourself up to get advertised to. This can be a good thing because you will be one of the first to find out about new products and finding out about current sales, but there as a to be a line somewhere on how many ad’s you want to see while using social media. All the reasons I just listed is what makes marketing on social media so interesting, and is the reason I will be looking into the affect social media has on our purchasing habits on this blog.